Reading
Is There a Mobile Divide? got my wheels spinning. According to statistics, only 15% of cellular phone users in the U.S. use the Internet on their phones. You can argue that it is because
the majority of phones are not really made to access the Internet, or you can argue it is because of the majority of people don't understand how to access the Internet on their phones. I look at this "divide" from a completely different perspective.
The post goes on to speak about the advantages of using the mobile web, which I certainly agree with. Yet, the post does not touch upon what may be the single most important reason as to why users do not use the Internet on cellular phones --
cost. Access to any data on the majority of cellular phones in the U.S. will cost upwards of $20; unlimited data usually begins at $30. With Internet access at home and at work for most, why pay extra for mobile access?
In addition, if you take into account the fact that most people with broadband access at home are paying for that service when they are not even there to use it, how can anyone justify paying for an additional service that will also only be used part of the time? Apparently in this country, consumers long ago took a back seat to the almighty dollar in the eyes of corporate America.
My family and our Internet usage is a perfect example. We have a high speed DSL line at home, which costs $42.95 per month. My wife and I also have data plans on our cellular phones totaling $69.99 per month. For Internet access, at home and on the go, we spend $112.94 (not including taxes). My wife and I both work and our children are in school. For about 16 hours per day (includes the time we sleep), no one is using the always on, high speed DSL Internet connection at home; while my wife and I are at work, we use our respective employer's Internet connection and use our mobile Internet connected phones for perhaps 1.5 hours of an 8-hour work day. In total, we can't possibly use all our various Internet connections have to offer around the clock because it is just not necessary (or possible).
Have Internet or mobile Internet providers, which in our case is AT&T, given any thought to easing the consumer's burden with respect to this? Not at all. Instead they attempt to limit their so-called "unlimited" service without reducing rates. Why do they do this? Because we, the "smart" consumers, which are a relatively small percentage of their total user-base (probably that same 15%) have found ways to use the Internet that is not to the providers' advantage. Adding value to service is how providers raise rates. When consumers beat providers to the punch, it becomes difficult for the provider to add value to a service and make more money.
So, what am I asking for or what is my point? Fairness. If I'm at work all day and no one is using my home Internet connection, quit charging me so much for it -- bundle my mobile data and my home Internet connection costs. Currently, as an AT&T Internet customer, I can access the Internet for free at AT&T connected Starbuck's and at many other AT&T connected WiFi Internet locations. That gives a consumer incentive to stay with a provider -- you are showing me you care about me. I also want to see my mobile Internet data bundled into that package. AT&T at home and an AT&T cellular phone should give me a lower monthly cellular data rate. AT&T offers some bundle discounts currently,
but $5 here and 10% there do not amount to a hill of beans. My wife and I should pay no more $70 per month for all of our Internet connections.
What are your thoughts? Aren't you tired of paying these crazy amounts for service you don't use? Or are you just going to hang your head and say, "That's the way it is and I can't do anything about it?"